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Denim domination

Denim domination

Our number one wardrobe must-have, denim, is making a serious comeback! Topping the charts with hot new fits, style hits, and bold colours. From the high-waisted mom-jean, denim overalls, skirts, shorts and 90s inspired destroyed details—we’re dominating the denim scene with all things blue-jeans and everything in-between.

Skinny Jeans Skinny Jeans

Love your Skinny

The universal style that suits everyone! For the days when a legging feels a little too basic, the skinny jean is the comfy way to style-up your casual look. Pair a high-waisted skinny jean with a cute crop top, check blazer and a platform sneaker for a chill street-style look. For a low-key dinner in the city with your girls, rock a black denim super skinny jean with a long boobtube, layered chain necklaces and a statement belt. Jeans and a nice top is a full-proof outfit, that will guarantee you’ll be dressed well no matter where the night leads. The skinny jean is a must-have wardrobe item, that will be your foundation for endless outfits. Get it girl!

Cropped Jeans Cropped Jeans Cropped Jeans

The Cool Crop

Show some skin in this season’s fresh take on the ankle-grazer jean. The cropped hem on this new jean style, means unlimited shoe opportunities, without having to roll or tuck! The crop jean looks amazing with a tie front top or wrap crop top, and a thick ankle strap sandal. The contrasting cropped fray hem will add a little something extra to your weekend outfit, and looks v chic with long-line cardigans, and duster coats during the cooler months. Nail It-Girl edge for your casual coffee date, by styling your crop jeans with a floral off-shoulder top, combat boot and chain hoop belt—you can never go wrong with jeans and a nice top!

Destroyed Jean Destroyed Jean Destroyed Jean

Grunge Goddess

Channel 90s grunge scene aesthetics with destroyed denim details. Ripped jeans are the way to go when you want to elevate your look and make a style statement. Off-set the rock n’ roll edginess with a fluffy off-shoulder top or sparkly lurex boobtube, and create the perfect fusion of girly and grunge. For a classic weekend ‘model off-duty’ look, style your ripped boyfriend jeans or ultra-destroyed high-waisted mom jeans with an oversized tee and a 90s-check shirt tied around the waste. This is one look that never goes out of fashion, and will take you from shopping with the girls to a chill-house party with ease!

Mom Jeans Mom Jeans Mom Jeans Mom Jeans

I got it from my Momma

In true Mean Girls fashion “I’m a cool mom” literally! This style is always top of our fits list, and our go to for an effortlessly chic fashion moment! This high-waisted, loose fit style gives us New York Fashion Week, strolling around the city, blogger-babe vibes, and we can’t get enough! Pair this look with a bold red or black blazer, cropped plain-white tee, ankle boots and a chain belt for an Instagram worthy moment. To transition ripped mom jeans into an evening outfit, add a stiletto and luxe strapless crop and rock a Kim K inspired, on-trend look. Mom Jeans are extremely versatile, and come in a variety of treatments and colours: black, white blue, destroyed, ultra-destroyed—whatever your style identity is, we’ve got a mom jean for you girl!

Denim Jackets Denim Jackets

Double the denim, double the fun

If there is one fashion item we can’t live without, it’s the denim jacket! This timeless piece is the ultimate investment, and will transition with you from season to season. Style with a similar shade of denim jeans, for a 90s-inspired double denim look. It’s a major myth that denim jackets and jeans should not be worn together! Fashion should be fun, so don’t be afraid to push the boundaries on conventional denim styling. Rock your blue jeans with a black denim jacket, or your white jeans with a white denim jacket. Mix it up girl, the sky is the limit when it comes to styling your casual look! For a post workout style that can go from the gym to lunch with the girls, pair a side stripe legging and crop hoodie, with an oversized denim jacket tied around your waste. For a Saturday shopping date with your best babes, try styling a printed wide leg pant with a crop denim jacket, or go for a more chill look with a distressed denim jacket paired with black high-wasted skinny jeans and loose fit tee.

Denim Skirts Denim Skirts Denim Skirts

Skirt 'Round Town

Every wardrobe needs denim skirts—it’s like the fashion equivalent of the salsa to your taco or the fries to your burger, it wouldn’t be complete without it! Work your denim skirt all year round by adding layers and switching up your accessories. For a wintery look, pair with tights and add an outerwear layer, like a long-line cardigan or chunky knit. Finish off the look with a v chic wool-felt beret. For casual weekends, style with a printed tee, statement belt and a chunky heel boot. For a night on the town with your girls, try a black denim skirt, or an embellished jean skirt styled with a boobtube or thin strap tank, hoop earrings and a metallic ankle boot. Whether it’s a mini skirt, white denim skirt, or long denim skirt—this style will always have you looking effortlessly on-trend.

Denim Shorts Denim Shorts

Our Thoughts on Shorts

One denim style that can be a point of contention for all fashionistas, is the denim short! Some love them, some hate them, some think they’re only appropriate in the summertime, and others think they look better layered throughout the cooler months. Our thoughts: rock the shorts your way girl! High-waisted denim shorts and a crop tee is our go to for a comfy, cool casual style. We also love rocking a destroyed denim mom short paired with a crop sweat and high-top sneaker for a cosy afternoon date that turns into an impromptu movie night! The key is not to overthink your denim short outfits—YOUR way is the right way, individuality is always in style.

Overalls Overalls

Overall Style

If you were wondering, overalls are not just for kids! This throwback style has made the ultimate comeback, and should be at the top of your shopping list if you haven’t got your hands on a pair yet! It’s all in the styling when it comes to denim overalls. Be bold with your accessories, and don’t be afraid to make a statement. We also just want to confirm, that overalls and denim dungarees should not be reserved for the weekend gardening or bedroom cleanouts—these babies are seriously on-trend and perfect for a movie to mini-golf girl’s night, or weekend adventure with your Main. Need some tips on how to style? We got you: try pairing your overalls with a long-sleeve printed tee, or mesh crop top, chain belt and Gia Tomboy cap for an edgy street-style vibe. Create a more relaxed, slouchy look for Sunday brunch, by unbuckling one side of your denim overalls and pairing with a white sneaker and 90s-check shirt.

Overalls Overalls

Denim Dresses & Pinafores

Slay one-piece dressing your way! We've got your style uniform for the season sorted. We're obsessed with denim pinafores and denim dresses, and this look is here to stay. Layer up your denim pinafore with a long-sleeve tee or baby tee for a cute, 90s inspired look. For an effortlessly cool weekend outfit, rock a denim dress with a matching denim jacket. Double denim is a thing, don't let anyone tell you otherwise girl!


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