Our Made With Good Goals
We're on a mission to make 100% of our products with a sustainable attribute by 2030. For us, this includes fibres and materials, and/or production processes with reduced negative environmental impact. See how we're tracking below.
Goals
• 100% of our products are made with a sustainable attribute by 2030.
• Continue to support 100% sustainably sourced cotton.
Achieved in 2021 through partnership with Better Cotton to support responsible cotton farming and production globally, sourcing organic cotton, recycled cotton, Australian cotton and through our own cotton-growing program, Africa Cotton .
• 100% of plastics, polyester and synthetic materials made from certified recycled alternatives by 2025.
• 100% certified responsible viscose used in products by 2023.
• 100% of paper and cardboard made from certified recycled materials by 2023.
• 100% of our denim washed using water reduction processes by 2023.
Learn more in our Good Report.
